Magic Hour was founded with a clear purpose: to create film and content driven by meaningful storytelling. At its heart is a belief in the transformative power of story — to inspire, connect, and create lasting impact.
Magic Hour is a boutique film and content studio based in Australia, led by Gemma Lee, a producer and director with extensive experience across narrative filmmaking, commercials, and social content.
We create meaningful, story-driven work across film, documentary, vertical formats, and emerging AI tools, helping brands communicate with authenticity, creativity, and purpose.
From concept development and remote shooting to post and delivery, we offer a flexible, modern approach to production — scalable, efficient, and built for today’s digital landscape.
Specialising in both remote and on-location production, we provide a sustainable, streamlined alternative to traditional shoots. With diverse locations, a trusted network of collaborators, and advanced streaming capabilities, we make world-class storytelling possible — wherever you are.
Our Services
01
Creative & Direction
Concept development and storytelling
Creative direction and copywriting
Casting, styling, and visual strategy
02
Production
Film, photography, and branded content
Location management and logistics
Remote and live-streamed shoots
03
Post & Delivery
Editing, colour grading, and sound design
VFX and finishing
Multi-format delivery for digital, social, and broadcast
Your Questions, Answered
What types of projects do you take on?
We work across film, photography, and content — from branded storytelling, social, and documentary projects. Every project, large or small, gets the same level of craft and attention to detail.
What does the collaboration process look like?
We collaborate closely from concept to delivery. Whether you have a clear brief or a rough idea, we tailor the process to suit your needs — managing creative direction, production, and post through a network of experienced partners.
Can you manage everything remotely?
Yes. We’re set up for remote production and live-streamed shoots, meaning clients can review and direct in real time from anywhere. It’s a flexible way to reduce travel costs while maintaining full creative control.